I drove up to San Francisco (yes, drove) this past weekend to attend the annual Macworld/iWorld trade show for all things Apple. There were some things of general interest and even some things of interest to potential or current app developers.
In brief, Macworld showcases Apple related third party products and apps in a showroom at the Moscone Center which also contains two stages for shows, speeches and presentations. There are also talks in sequestered halls for aspiring power users on features of OS X and iOS, but I declined this portion. The app that stood out most for me was BuyVia. It’s an alternative to RetailMeNot and has a far superior UI, simple access to more coupons and makes RetailMeNot look like it was developed by fifth graders. Oh, and retailers accept BuyVia coupons from your phone so you don’t have to print them out. I highly encourage shoppers to check out BuyVia.
There were a few products that appealed to beginning mobile designers and developers (for whom I write this blog for).
The most intriguing was a new 3 part book series written by Kevin J. McNeish. I spent a few minutes speaking with Kevin and he strikes me as a superior authority on writing for iOS. As evidenced by his graying hair, he’s been coding for over thirty years and clearly knows his stuff. Although I haven’t yet had time to dive into his trilogy, I feel comfortable recommending it and in fact, I’m certain I’m going to read at least book 2 at some point. His books are available in some Barnes and Noble stores as well as major digital retailers. The iBooks versions come with helpful embedded videos and all readers can interact with and ask questions of Kevin on his online forum. Check Kevin out and let me know what you think of his books.
Of note to devs, the portion of the room specially for developers to show off their apps is excellent for getting lots of traffic and showcasing your product fast. Attendees filter through at a rapid rate and it’s rather easy to strike their interest. As developers can often be of the introverted breed, I saw some struggle reaching out and pulling people in; if you’re ever considering exhibiting, it should be noted that you will require some sales skills in order to make it worth your buck.